Manager

We think four of the Charity Digital Code of Practice principles are particularly relevant to your role as a Manager: Leadership, User Led, Culture, and Skills.

Use the Code to develop your digital leadership skills, understand how digital is changing users’ behaviour, plan how to influence culture change and build the skills of your team. Find out how you could work with your leadership team to help your charity use digital to increase its impact.

1. Leadership

Digital should be part of every charity leader's skillset to help their organisation stay relevant, achieve its vision and increase its impact.

Find out more about this principle

2. User Led

Charities should make the needs and behaviours of beneficiaries and other stakeholders the starting point for everything they do digitally.

Find out how to be more user led

3. Culture

Charities' values, behaviours and ways of working should create the right environment for digital success.

Find out how to create the right culture

5. Skills

Charities should aim for digital skills to be represented at all levels of the organisation.

Digital success is dependent on the confidence, motivation and attitude of the people who run, work and volunteer for charities. Technical skills are important, but equally so are softer skills such as influencing, questioning and creativity.

Find out more about the Skills principle

View all the principles

The 7 principles in the Code, its best practice, resources and case studies will help you focus on the key actions that will help your charity, get your colleagues on the same page and understand how other charities are using digital to ramp up their impact.

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Joanna Bloggs

Trustee

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avatar3

Joanna Bloggs

Trustee